YouTube is like the fun lil sister of Google, I always enjoyed working on the brand. Across the business I worked on-demand generation campaigns for new products, social and banner ads, email campaigns, and educational pieces for YouTube Ads users.
The highlight of my career with YouTube has to be when my name was featured in an easter egg on this new product website as seen below. (This is the closest I’ll get to being YouTube famous)
Find My Audience banner ads
As part of the demand generation campaign to introduce the new YouTube Find My Audience tool. Utilizing real YouTube audience insights, I created attention-grabbing messages for these banner ads.
With the help of visuals, the ads convey the idea that business owners may not always know everything about their audiences, but fortunately the Find My Audience tool is available to help them.
Find My Audience Social ads
The banner ads performed so well that they were later animated and turned into a social media campaign. *Hair flip
YouTube Creator Ads one pager
This YouTube Ads one-pager served as an effort to help existing Google Ads advertisers learn more about the possibilities the YouTube platform can bring.
The content of this page promotes YouTube as the most accessible new ads platform, as well as educate Ads customers on all the forms their ads can take on YouTube.
