Where I was allowed to get more cheeky with my copy is in internal comms. I worked on content for internal Google events, posters, education programs, internal websites, and more.
Internal comms with my dash of spice -
Empowering women of Google
The goal of the Coffee Club at Google initiative was to help women stay on the corporate ladder throughout their careers. I wanted to convey a message that empowered women employees, and also to highlight that their company was supporting them.
Creative Excellence at Google
These are initial concepts taken from a new large-scale training program at Google. The program was designed to help new hires learn how to work with creatives and keep creative excellence at Google.
Incentives 2020
Google was pushing out a brand new internal program called Incentives 2020 for the sales of the Ads platform. For the sales reps, this meant changes to the norm and new training to go through. So, I created a series of short and sweet lines to present the program launch, highlighting the benefits of the new program.
Google office redesign
During this unique project, I got to leave my writer’s desk and get to some “field” work. The Google SMB Marketing team moved to a new office space and needed some team identity added to make it feel like home. In partnership with a designer, we utilized all the existing space to add pops of color and elements to the space.
P.S. I got to use a laser distance measurer and very much felt like a secret agent, 10/10 would recommend.
