For most external content, I worked on the Google Ads product speaking to small and medium-sized businesses (SMB). Because of the unique nature of the SMB audience, content I wrote was both B2B and B2C. This content included website copy, new product naming, email campaigns, newsletters, sales communication, in product UX, and more.
Featuring the cutest external content -
Smart campaigns PDF
Distributed by Google Ads sales representatives, this infographic helps educate small-sized businesses about the benefits of smart technology.
I chose a storytelling format for the display of Google internal stats, making the technical information friendly and relatable for this audience segment.
Welcome to Google Ads
Google Ads wanted to refresh the first communication its customers receive after signing up. With the help of design, we presented a friendly, conversational email to inform the user of their next steps.
When advertising rose to the occasion
Here’s a recent piece I wrote for the Google’s Ads Creative website during COVID-19. The goal was to educate and highlight ways for ad campaigns to stay relevant during uncertain times.
